On January 4th 2022, Logan Paul and KSI created the sports and energy drink PRIME Hydration. PRIME is currently the highest growing sports drink in the world, with more than 110 million bottles having been sold!! 

PRIME began when Logan Paul and KSI competed against each other in a boxing match. At first, they did not like each other but KSI and Logan joined the Capital Evening Show with Jimmy Hill to catch up on the latest. KSI explained: “Long story short, I called out Logan, we boxed twice and then from there, Logan said ‘I’ve got a business idea with you!”

Logan Paul and KSI explained that, “We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.  Now that we’re both fighting for the same team, we truly believe the sky is the limit.” Currently, PRIME sponsors UFC (Ultimate Fighting Championship), Arsenal (Soccer team) and WWE (World Wrestling Entertainment).  PRIME has released 8 flavors which included, tropical punch, blue raspberry, orange, grape, strawberry watermelon, meta moon, ice pop and lemon lime. According to “The foodXP”, Ice pop is the most popular flavor and the second most popular is tropical punch. PRIME has been recently released in England and is very popular. There have been several riots from people just trying to get their hands on a bottle of PRIME. PRIME is wanted so badly by people that there have been reports of people selling it up to 100 pounds which is 120 dollars in U.S dollars.

Who knows if PRIME will pass Gatorade in popularity and money or will the saga eventually end! What we do know is that there are no signs of PRIME Hydration losing anything in terms of popularity or money.